Blog
Field notes on growth, customer acquisition, subscription and streaming, MarTech, and putting AI to work across the marketing stack.
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August 20, 2026
Clips Rule the Content Universe. Whipclip Was Just Too Early.
We built one of the only legal destinations for IP-licensed clips from major networks and sports leagues. A decade later clips run content — but not the way we bet. Was it a Quibi moment for the clip space?
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August 20, 2026
How Passion-Driven SVOD Built a Data Flywheel at Lionsgate
Lionsgate built a portfolio of streaming services — Starz, Pantaya, Kevin Hart's Laugh Out Loud, Comic Con HQ, Tribeca Shortlist — each on a passionate audience. How their first-party data flowed to and from the studio and became a flywheel.
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August 20, 2026
How In-Housing Media Cut eHarmony's CAC by 81%
The most durable growth lever isn't a channel or a tactic — it's control over your data, your bids, and your feedback loop. What happened when we stopped renting all three.
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